Privacy Policy

Last updated October 13, 2026

This policy explains what information Mouf collects, how we use it, and the choices you have.

Information we collect

Account details you give us: name, email, phone number, city, state and ZIP code, and business details for business accounts.
If you ask for a demo: your name, business name, email, and the phone number and message you choose to add. We use them only to get in touch about the demo.
Referral details a Power Partner gives us about someone they refer: name, email, phone number and an optional note. We don't text a number given to us this way.
If you sign in with Google or Facebook: the name and email address on that account. We don't get your password, contacts or friends list, we don't use your profile photo, and we never post anything for you.
If you sign up for text updates yourself: the mobile number you enter, and when and where you signed up.
Records of activity on Mouf, such as referrals, decisions, messages we send and payments.
Basic technical data such as IP address and browser type, used for security.
How people use mouf.app, collected with Google Analytics: the pages visited, how you found us, and your device, browser and approximate location. It uses cookies. We never send it names, email addresses, phone numbers, or the private links in our emails and texts.

To run Mouf: confirm referrals, deliver leads, process payments and payouts, and support users.
To send the emails the service depends on, such as confirmations and account notices, and the text messages you sign up for.
To keep Mouf safe, including detecting duplicate or fraudulent referrals.
To understand how people find and use mouf.app, so we can improve it.

If you're referred and you tap Yes, we give that one business your name, email and phone number so it can contact you about your request. Nothing is shared if you say no or don't answer. This never includes your text message opt-in or consent.
If you're a Power Partner and turn on "Let businesses near me find me", businesses on Mouf can see your first name and last initial, photo, city, tier, how many of your referrals were accepted, the kinds of businesses you work with, and about how far you are from them. Never your email, phone number or ZIP code. It's off unless you turn it on, and you can turn it off any time in Settings.
With service providers who help us operate, such as hosting, email and text message delivery, payment processing, and site analytics (Google Analytics). They may only use the information to provide their service to us.
When required by law or to protect the rights and safety of our users.

We do not sell personal information.

Mouf only texts a mobile number after the person who uses it opts in to Mouf texts on mouf.app. We never text a number that a Power Partner or anyone else entered for someone else.
We use your mobile number and text message consent only to send the Mouf texts you signed up for.
No mobile information will be sold or shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, including the businesses on Mouf.
Our text message provider processes numbers only to deliver our messages.
Reply STOP to any Mouf text to stop them. See our SMS terms.

Referral contact details and message contents are encrypted in our database.
If a referred person declines or never confirms, we delete their contact details after 30 days. We keep a one-way code derived from them so the same person is not referred again against their wishes.
We keep account and payment records for as long as the law requires.

You can update your profile at any time in your account settings.
If you were referred, every message includes a way to decline and to ask never to be contacted again.
You can ask us to access or delete your information by emailing us.
You can turn off Google Analytics by blocking its cookies in your browser, or with Google's opt-out add-on.

Power Partners: open Settings and choose "Cash out and close". We send what you've earned, then remove your details.
Businesses: open Business profile and close your account there.
Or email us from the address on your account and ask us to delete your data. We'll confirm when it's done. We keep only the records the law requires, such as payments.
If you signed in with Facebook, you can also remove Mouf in Facebook under Settings, Apps and websites. That stops Facebook sign-in, and you can email us to delete what Mouf holds.

Privacy questions and requests are welcome.

Mouf is operated by LeadMe LLC. Email: admin@mouf.app