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For local businesses

Get customers from the people who already love you.

Your happiest customers already recommend you. Mouf gives them a reason to do it more often, and sends you people who asked to hear from you. No subscription and no setup fee. You only pay for the leads you accept.

Apply as a businessSee pricing

Free to join. We review every business before it goes live.

A business's Mouf dashboard showing leads to review, spend and the value of won deals
  • Every lead agreed to be contacted
  • Businesses pay only for leads they accept
  • Every business reviewed by Mouf
  • Partner payouts through Stripe

Leads you'd actually want

Word of mouth is the most trusted way to find a local business. Mouf makes it something you can count on.

Every lead said yes

We email each referred person first. You only see people who agreed to hear from you, with their name, email and phone.

Pay only for leads you accept

Money is set aside when a lead is sent and only charged when you accept it. Turn a lead down with a reason and the money comes back.

You set the price

Create offers for the work you want more of and say what a great lead is worth. Pause or change them any time.

Your own partner network

Invite your customers, friends and business contacts by email or with a spreadsheet. Partners can also find you and ask to connect.

Promotions and rewards

Run a bonus weekend on the offers you want to fill, or offer rewards partners can spend their earnings on at your business.

See what it's worth

Record the jobs you win and what they were worth. Your dashboard shows spend, leads and the return on every dollar.

How it works for you

  1. Apply

    Tell us about your business. We check every application before it goes live.

  2. Create your offers

    Say what you do and what a lead is worth to you. Add questions you want answered up front.

  3. Invite your partners

    Invite the people who already recommend you. They join free and connect with you straight away.

  4. Add a balance

    Top up by card. Leads are paid from it, and nothing is charged until you accept a lead.

  5. Review your leads

    You have 14 days to accept or disqualify each lead. If you don't decide, it's accepted automatically, so leads never sit forgotten.

A lead on Mouf with the person's contact details, their answers and buttons to accept or disqualify it

Simple pricing

You decide what a lead is worth from a top partner. A Rising partner earns half of it, a Trusted one three quarters and a Champion all of it, and Mouf adds a 18.5% fee on top (at least $1.00 a lead). That's it.

Right now Mouf's fee is 0% while we test, until Dec 31, 2026. You pay only what the partner earns.

  • No subscription, no setup fee and no contract.
  • New partners cost less while they prove themselves. Top partners earn your full offer.
  • Your offer competes for referrals: a generous one gets more. Change it any time.
  • Unused balance can be refunded to your card on request.
Full pricing

Example: a $100 offer

PartnerThey earnMouf feeYou pay
Rising$50.00$9.25$59.25
Trusted$75.00$13.88$88.88
Champion$100.00$18.50$118.50

Only for leads you accept.

Editing an offer on Mouf, with what a partner earns and what the business pays at each tier

Built to keep leads honest

Fair decisions

Disqualify a lead with a reason (for example, wrong details or already a customer). The partner can ask Mouf to take a look, and a person reviews both sides before anything is charged.

Partners who care about quality

Partners are rated on how their leads turn out. Leads that become customers move them up a tier. Leads with wrong details cost them the most.

Questions businesses ask

What does it cost to join?
Nothing. You add a balance when you're ready for leads and only pay for the ones you accept.
What if a lead isn't any good?
Disqualify it within 14 days and say why. The money held for it comes back to your balance once the decision is final. If the partner disagrees, Mouf reviews it.
Where do Power Partners come from?
Mostly from you: customers, friends and people you work with. You can invite them by email or upload a list. Partners already on Mouf can also find you and ask to connect.
Do referred people really agree to be contacted?
Yes. Mouf emails each person first and only shares their details once they say yes. Nobody is passed to you without their permission.
Can I pause?
Pause any offer and no new leads come in for it. Leads already sent carry on as usual.

Mouf apps for iPhone and Android are on the way

You don't have to wait. Open mouf.app on your phone and add it to your home screen: it opens like an app and can send you notifications when a lead moves or you get paid.

Let your best customers bring the next ones

Apply in a few minutes. There's no subscription, and you only pay for leads you accept.

Apply as a businessHow Mouf works