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Word of mouth, rewarded

Turn word of mouth into your next customer.

Mouf connects local businesses with the people who already recommend them. Power Partners refer friends who need help, and every referral says yes before a business sees them. Businesses set a flat price per lead, pay only for the ones they accept, and keep the whole sale.

List your businessBecome a Power Partner
  • Free to join, no subscription
  • No cut of your sales
  • 0% Mouf fee until Dec 31, 2026

Want a walkthrough? Book a demoGot an email from Mouf? See what it means.

A business reviewing a lead on Mouf: contact details, the referral's answers and who sent it
A Power Partner referring a friend on Mouf from their phone
  • Every lead agreed to be contacted
  • Businesses pay only for leads they accept
  • Every business reviewed by Mouf
  • Partner payouts through Stripe

Why word of mouth wins

What the research says. Every number links to its source.

88%

of people trust recommendations from people they know. No kind of advertising scored higher.

Source: Nielsen, 2021
20 to 50%

of all buying decisions are driven mainly by word of mouth.

Source: McKinsey, 2010
16%

more value, at least, from referred customers in a study of a bank's referral program. They stayed longer, too.

Source: Journal of Marketing, 2011
$90.92

is what one Google Ads lead costs a home services business on average. That buys a form fill, not a customer.

Source: WordStream, 2026

One referral, three people who come out ahead

Pick the side you're on to see how Mouf works for you.

For businesses

Customers who asked to hear from you

Your fans send you people who need you. Every lead has said yes, you only pay for the ones you accept, and the sale is all yours.

Mouf for businesses

For Power Partners

Get paid for the recommendations you already make

You earn when the business accepts your lead, not months later if a sale closes. Mouf's fee never comes out of what you earn.

Mouf for partners

Got an email from Mouf?

A friend recommended a business to you

Here's what it means, what happens if you say yes, and how your details stay private.

What happens next

A price you set, not a cut of your sales

Some referral apps take a share of every sale, and keep taking it while the customer stays. Mouf charges per lead, at the price you choose.

A cut of every sale

  • A share of every sale, and often every month the customer stays
  • The bigger the job, the more you pay
  • Each sale is tracked with codes and links, or you report it
  • Your sale amounts go to the platform so it can work out what you owe
  • Partners are paid only after a sale closes, often weeks later

Mouf

  • One price per lead, set by you and paid once
  • Big jobs and repeat customers are all yours
  • Nothing to track: the person arrives by name, having said yes
  • Your sales stay yours. Recording wins is optional, for your own numbers
  • Partners earn when you accept, so they keep sending people

What about leads that don't buy?

Price for it. Think about what you'd happily pay for a new customer, then multiply by how often referrals become customers. Happy to pay $300 for a customer and close about 1 in 3? Set your price at $100 a lead. And a lead with wrong details, someone who's already a customer or someone you can't reach, you turn down with a reason and the money comes back.

See pricing

How a referral works

From a friend's tip to a paid referral, in four steps.

  1. A partner refers a friend

    They pick a business they trust and see what they'll earn.

  2. The friend says yes

    Mouf asks first. Nothing is shared until they agree.

  3. The business accepts

    It gets in touch and accepts the lead it wanted.

  4. The partner gets paid

    Earnings go to their bank. The business paid for one good lead.

Referring a friend on Mouf
The partner sees what they'll earn before sending.
The friend's page asking whether the business may contact them
The friend answers one question: can they contact you?
A partner's wallet with earnings from accepted leads
Accepted leads turn into money in the partner's wallet.

Built on trust, for everyone involved

Every lead is confirmed

Nobody is passed to a business without saying yes first. Businesses only get people who asked to hear from them.

Pay only for accepted leads

No subscription and no setup fee. Businesses set what a lead is worth and only pay for the ones they keep, plus Mouf's 18% fee (0% while we test). See pricing

Tiers reward quality

Partners earn a bigger share as their leads are accepted. Leads with wrong details cost them, so quality stays high.

Fair decisions

A business gives a reason when it turns a lead down. Partners can ask for a review, and a person looks at both sides.

Private by design

Contact details are encrypted, shared only after a yes, and never sold. One click stops all referrals.

Real businesses

Mouf reviews every business before it can receive leads, so partners know who they're recommending.

See what your referrals bring in

Mark the leads that became customers and what they spent. Your dashboard adds up what you've spent, the jobs you've won and the return on every dollar.

See how it works for businesses
A business dashboard on Mouf with leads, spend, return on leads and top partners

Mouf apps for iPhone and Android are on the way

You don't have to wait. Open mouf.app on your phone and add it to your home screen: it opens like an app and can send you notifications when a lead moves or you get paid.

Ready when you are

Businesses apply in a few minutes. Power Partners join free and can refer someone today.

List your businessBecome a Power Partner